7 Best Practices for Marketing on your Digital Displays

There are all kinds of best practices for digital displays. Technical. Physical. Software focused. Hardware focused. We asked our own Videri marketing team to put their years of experience together and share a marketer’s perspective. What determines “marketing” success for a digital display strategy? And why?

Wayfinding improves experiences.

Implementing digital signage for wayfinding requires careful planning, consideration of user needs, and integration with existing systems. The goal is to create a seamless and user-friendly experience that can also use data collected to make more informed decisions about how the space is used.

Lean and green: advancing sustainability goals and your bottom line.

Talk of sustainability is nothing new to the pro AV industry, let alone the world. But embracing, implementing, and adopting sustainable practices isn’t always easy and as a result, the AV community is behind. With many organizations now requiring proof of sustainability actions not only internally, but from their vendors as well—it’s time to catch up.

Employee communications that actually stick with employees

For corporate HR and Communications teams, the struggle is real. The best employee programming only goes so far if employees never hear about it, and let’s face it, employees are busy. How many times have you gone into one of your offices and checked the famous “employee board” only to see your paper poster is promoting the Holiday Party and well, its August…