What is wayfinding? It’s a set of tools and systems that help people navigate their physical space; quite literally. It’s what helps people ‘find’ their ‘way’ through a built environment, such as airports, hospitals, shopping malls, universities, and corporate offices.
Wayfinding is at the heart of modern facility management. Many companies have experienced that wayfinding kiosks, digital signage and/or wayfinding software, lead to more productive offices and happier workers.1
Here are some key aspects and benefits of using digital signage for wayfinding:
Dynamic Content: Digital wayfinding displays allows for the use of dynamic content. This means that information can be updated in real-time, providing users with the most current and relevant directions, event schedules, or other pertinent information.
Adaptability: Digital signage allows for easy adaptation to changes in the environment. If a route is temporarily closed or if there are changes in event schedules, the digital wayfinding system can be quickly updated to reflect these changes.
Multilingual Support: In environments with diverse populations or international visitors, digital wayfinding can support multiple languages, ensuring that everyone can easily understand and follow directions.
Emergency Information: Digital wayfinding systems can also serve as emergency communication tools. In case of an emergency, the signage can provide clear instructions on evacuation routes and safety procedures.
Integration with Other Systems: Digital wayfinding can be integrated with other systems, such as calendar software, transportation information, or facility management systems, to provide comprehensive and cohesive information to users.
Enhanced User Experience: The use of visually engaging and interactive digital displays enhances the overall user experience. Users are more likely to engage with and remember information presented through dynamic digital signage.
Branding Opportunities: In addition to providing wayfinding information, digital signage can be used for branding and promotional purposes. Organizations can incorporate their branding elements, advertisements, or relevant announcements within the wayfinding displays.
Data Collection: Digital wayfinding systems can collect data on user interactions, helping organizations understand how people navigate through a space. This data can be valuable for optimizing layouts, improving user experience, and making informed decisions about space design.
Implementing digital signage for wayfinding requires careful planning, consideration of user needs, and integration with existing systems. The goal is to create a seamless and user-friendly experience that can also use data collected to make more informed decisions about how the space is used.
As such, wayfinding is not only about navigating a physical space, but also about making it better.
If you’re considering digital displays for your wayfinding needs, take a look at Videri’s ESG friendly and ADA compliant Digital Canvases that can go in small and unusual places. Optimize the location of your wayfinding displays and put them where they are needed – not just where they fit. Videri’s content & device management system makes it easy for content to be updated on a schedule or on the fly. Send out an emergency broadcast to all Videri Canvases at once.
With Videri, wayfinding can be done simply, efficiently and wherever needed. Ask us how today.
1.What Is Wayfinding And Why Is It Important? – OfficeSpace Software
