Introducing Jeff Griffin: Driving Growth and Innovation at Videri

We are thrilled to announce the addition of Jeff Griffin to the Videri team. As Global Head of Growth, Retail Strategy & Revenue, Jeff will spearhead Videri’s efforts to accelerate growth across the global retail landscape.

With a remarkable track record in brand and sales management leadership at Fortune 50 CPG companies, combined with executive leadership roles at venture and private-equity funded retail technology startups, Jeff brings a wealth of expertise and experience to Videri.

Since 1999, Griffin has been recruited to lead new retail businesses that have reshaped the retail landscape and to drive rapid growth across several retail technology startups & emerging growth companies. Jeff helped his companies deliver over $1 Billion in revenue from the top 50 global
retailers and the top 50 fast-moving consumer goods brands in the US, in turn helping global retailers create new multi-billion dollar, high-margin ancillary revenue streams.

His track record includes helping lead the creation of the $50B+ USD retail media industry, including the first in-store media network at the world’s largest retailer, and the largest retailer-based ecommerce media network; helping build the world’s largest mobile proximity network at
retail, reaching an audience of 2mm+ daily mobile shoppers; and helping develop the first national location-based mobile proximity marketing network in America in over 5,000 retail stores.

Prior to joining Videri, Jeff played a pivotal role in developing CGI-powered visual imagery capabilities and processes at Nfinite Inc., within the world’s three largest retailers. His continued service as Nfinite’s Senior Retail Advisor underscores his commitment to driving innovation within the retail technology space.

Beyond his professional accomplishments, Jeff is deeply engaged in philanthropic endeavors. As a member of the Board of Directors of FoodFinder, he contributes to the nonprofit’s mission of connecting food insecure families with their closest free food resources.

“Leveraging his extensive background in both Fortune 50 giants and nimble startups, Jeff will be instrumental in orchestrating Videri’s expansion globally” said Stephen Jenkins, CRO at Videri. “His collaborative approach across sales, marketing and channels and deep experience across retail will be strategic in driving our end-to-end digital signage platform to new heights”.

Jeff holds a bachelor’s degree from the University of North Carolina’s Hussman School of Media & Journalism, and an MBA from Michigan’s Ross School of Business. His academic background, coupled with his extensive industry experience, positions him as a dynamic leader poised to drive growth and innovation at Videri.

Please join us in extending a warm welcome to Jeff as we embark on an exciting journey of growth and transformation.

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