Let’s face it. Elevator rides can be boring. Or… could you turn a simple elevator ride into an engaging prospect or customer journey? Welcome to the magic of digital displays in elevators!
A multiinational beverage company with sales in the millions of units every year and global retail presence was looking for a more sophisticated and polished approach to better represent their brand. Prior to standardizing on Videri’s platform, they relied largely on printed posters and signage for POS.
The floor-standing sign (aka snap frame sign, or lease-line sign) has long been a fixture at retail stores in malls and storefronts. For years, they’ve been touted as a relatively low-cost way to attract attention to marketing materials and promotions. But what if there was a low-cost, low-complexity, easy to manage way to make them digital?
Until a few years ago, simply incorporating a digital sign or two in your retail window display was enough to draw your customers’ attention. But as digital signage has proliferated, the bar has been raised.
If there was any question about retail being back, Retail’s Big Show in January 2023 confirmed it. The roaring comeback of the NRF Retail’s Big Show industry event brought together the universe of technology in retail into a packed Jacob Javitz Convention Center in NYC, and set the bar for new conversations about the future of retail and the role technology can play in it.