Since they launched in 2001, Focal Media has grown into a premium point-of-sale & media provider with happy customers across the island of Ireland, North and South. As economic tides and technology shifts occurred, Focal Media had their pulse on the need for change in the world of digital displays. Between the post-covid resumption of in-store shopping and the need for displays that “wow” their audience, and the rapidly expanding sustainability regulations in Europe, Focal Media has always been one step ahead of the next technology trend.
From day one Videri resonated with their goal of modernizing digital signage in anticipation of the needs of their customers. Here we are a short time later with the first ever orchestrated Videri Wall installed in Brown Thomas at their flagship department store in Dublin, and customers are loving it! “We are selective with our product line” says Keith Hanley, Account Director at Focal Media. “We only take on new technologies when they have something unique to offer our customers (across all industries, not just retail). Videri’s unique sizes, their focus on low energy use and sustainability, and their easy-to-use platform is a perfect fit for our customers looking to boost performance in their brick-and-mortar locations, whether they are looking for more customer engagement, to increase sales or drive brand awareness.”
Brown Thomas
A landmark on Grafton Street in the heart of the capital’s shopping district, Brown Thomas Dublin is Ireland’s most beautiful lifestyle store and is treasured as much by the locals as it is by international visitors. “Customers love their personal experience at our experiential store, and we’ve ensured that our digital channels support this in-store experience.” Donald McDonald, Managing Director of Brown Thomas.
Like most businesses today, sustainability is a key metric for Brown Thomas. Their ambition is not just to provide more sustainable products to their customers, but to “inspire a wide adoption of sustainable lifestyles while blazing a trail of circularity and sustainability in a luxury context.”1
Sustainability Matters
With the Mandatory Sustainability Reporting that was introduced by the Corporate Sustainability Reporting Directive (CSRD), more businesses in Ireland are required to report on what sustainable practices they are implementing to meet the ESG requirements. From 2021 to 2024 the number went from 11.7K to 49K – a 318% increase in volume.2
“Our customers are looking for beauty and impact, but also sustainability. Videri’s displays use up to 50% less energy and their sustainable, reusable packaging* will help businesses to meet their environmental targets,” said Hanley. “Videri’s backlight scheduling and other controls help reduce energy even further. We are thrilled to offer our customers Videri’s innovative and beautiful displays to help them increase customer engagement and drive product performance, all while helping them reduce their carbon footprint.”
Meet the Videri Wall
Videri Walls are not like other digital walls. They have intentional gaps. They are easy to set up. They are easy to run orchestrated content on. A monumental shift in the way brick & mortar businesses use digital displays is occurring. Whether it’s one Wall or many individual Canvases, Videri and Focal Media can help you innovate and adapt to the current trends.
For more information about the Videri Platform, book a meeting with Videri’s Head of Sales Ireland & UK, Charles Mupfurutsa reach out to the Videri team at info@videri.com.
For more information about Focal Media you visit their website.
- Brown Thomas Website. https://www.brownthomas.com/sustainability/?_gl=1*lu1j29*_up*MQ..&gclid=Cj0KCQjwrp-3BhDgARIsAEWJ6SyExLeEYeEMJBb4bvtOEf96T370WRocg-MRUgQEapTb4Ue4z7GeAc8aAs3GEALw_wcB
- KPMG. Corporate Sustainability Reporting Directive. Is your organization ready for the Corporate Sustainability Reporting Directive? https://kpmg.com/nl/en/home/topics/environmental-social-governance/corporate-sustainability-reporting-directive.html#:~:text=The%20Corporate%20Sustainability%20Reporting%20Directive%20(CSRD)%20requires%20companies%20to%20report,(assurance)%20of%20reported%20information
- * Spark Series of Canvases use only recyclable packaging and reduced plastic 10 to less than 1%. It’s strong enough to be shipped in the original packaging several times and creates a circular economy for customers.
