Digital signage on the threshold

The floor-standing sign (aka snap frame sign, or lease-line sign) has long been a fixture at retail stores in malls and storefronts. These lightweight frames are easy to move around and put poster-size graphics and messages near eye level in high foot traffic areas. For years, they’ve been touted as a relatively low-cost way to attract attention to marketing messages and promotions. But what if there was a low-cost, low-complexity, easy to manage way to make them digital?


Sure, paper signage is dirt cheap – if you never change your messaging. But to catch the eyes and attention of regular shoppers, chances are you’ll be changing the posters in these stands pretty often. Let’s see how those costs add up.

Paper poster vs digital poster? Yes.

Using a popular office supply retailer’s online site, we priced out a standard 24″ x 36” poster printed on 12 mil poster board at $41.99 plus tax and shipping. Using another major retailer’s site, I priced it out at $63 mounted on foam-core. Let’s average that down to $50 for ease of calculation. So if you’re changing your poster once a month, that’s $600 a year on printing. Change it weekly, and it’s $2,600.


With economies of scale — say you’re buying posters for multiple stores, maybe delivering posters for yearlong campaigns planned well in advance — you could definitely bring these costs down. But you’ll still have the costs of shipping and storage to consider, and there’s a high likelihood they’ll get bent or mutilated in either step.


The New digital alternative

Typical digital signage solutions can’t replace the light weight and portability a floor-standing sign. Many require external media players and thick cable, and are easily tampered with through their hardware ports or external controls.

But the Videri Canvas provides a viable digital alternative to the traditional floor-standing sign. Videri Canvases are light weight, thin, easy to install and give off very little heat. They are nimble enough to be integrated right into the floor stand, with just one exceptionally thin power cable that can easily be covered by a floor chase or wire concealer. Videri partners like Glass-Media have developed a battery-powered solution that means you can move your message around as you need to, where you need it most. 

Most importantly, the messaging and imagery can be changed as often as you like, through an intuitive, no-nonsense CMS that connects via Bluetooth and sends data over WiFi. Your content is cached onboard the Videri Canvas system, so you never have to worry about dodgy Wi-Fi or internet connections.

At around $1,200, the Videri Canvas pays for itself in a year or two compared to a printed sign. But (and this is a big but) we’re not comparing apples to apples here. Digital signage has been shown to attract four times more attention that printed signs, improve recall by up to 55%, and lift sales by 30%.

With unprecedented flexibility, light weight and portability, and the potential for massive ROI, it’s time to consider crossing the threshold from print to digital signage.

Discover more of our favorite Videri Digital Canvas installations.

Related articles

Videri announces Stephen Jenkins as Chief Revenue Officer

Videri is pleased to announce the addition of Stephen Jenkins to the team as CRO, responsible for building out the Videri ecosystem and platform in support of our ambitious global strategic growth plans.

Turn your Videri Canvas into a masterpiece…with Loupe Art.

June 12, 2023, New York - Videri is pleased to announce a new partnership with Loupe Art, an innovative digital art platform that brings museum-quality art into people's homes and businesses. Starting today, Loupe Art will be available as an add-on service for Videri Canvas users, providing access to five curated art collections Tranquil Impressions, Curator Showcase, Happy Hour, Wide Angled Poems, and Striking Abstracts.

Videri launches new Partner Program, enabling resellers to expand offerings across multiple verticals

Videri Inc. is thrilled to announce the launch of its new Partner Program at this year's InfoComm event in Orlando. The Videri Partner Program commits to expanding its business through strategic partnerships and resellers worldwide, with the recent addition of distribution partners ABCOM Distribution LLC in the Middle East, and TD SYNNEX in North America.

Videri expands into UAE, MENA and Middle East with ABCOM partnership

May 14th, 2023, Dubai. The "digital signage company you didn't know that you already knew", is now available inthe MIddle East for AV Integrators, Digital Signage and Software resellers, Design Agencies and Events Agencies, and more. The partnership was announced at our first joint event, Integrate Middle East. On the occasion of the Integrate Middle-East industry event, ABCOM Distribution LLC, a premier distributor specializing in solutions at the intersection of audio-visual (AV) and IT, and Videri announced a distribution partnership which will support the high demand for the Videri platform across this important region.

Employee communications that actually stick with employees

For corporate HR and Communications teams, the struggle is real. The best employee programming only goes so far if employees never hear about it, and let's face it, employees are busy. How many times have you gone into one of your offices and checked the famous "employee board" only to see your paper poster is promoting the Holiday Party and well, its August...

CASE STUDY – Food & Beverage

A multiinational beverage company with sales in the millions of units every year and global retail presence was looking for a more sophisticated and polished approach to better represent their brand. Prior to standardizing on Videri's platform, they relied largely on printed posters and signage for POS.