CASE STUDY – Food & Beverage

The Customer: Market-leading beverage company

A multinational beverage company with sales in the millions of units every year and global retail presence, was looking for a more sophisticated and polished approach to better represent their brand. Prior to standardizing on Videri’s platform, they relied largely on printed posters and signage for POS. Their goal was to improve awareness and sales at the company’s many promotional POS installations and they knew that there had to be a better and more innovative way to leverage digital in this effort.  

The Business Objective

To improve consumer awareness of their product/brand, and increase upsell at their multiple retail touch points with POS merchandising.

This organization was challenged with the limitations of traditional paper posters at POS, which not only lacked the visual impact they were looking for, but also impacted the quality and quantity of promotions they could run. They were also aiming to build more of a brand relationship with their base, and wanted to find a way to get their brand campaigns closer to their prospects and existing customers. They were concerned about those brand messages getting lost at the global or country level, and never completely landing at the POS effectively. 

Their efforts to push out product messages, brand campaigns and promotions to POS created clutter, confusion and numerous labor-intensive cycles of updating and replacing paper posters.

The organization was also challenged with improving engagement levels and interaction with its customers at the tens-of-thousands of retail locations they sold through globally.

They concluded that their POS signage needed to be more visible and also durable. They needed a solution that they could “sell-in” to their retail channel partners. Bringing forward more innovative and captivating POS was critical to support their extensive retail channel.  

The customer’s marketing organization was especially seeking control, efficiencies and precision in how they deployed their messages globally.

The Challenges

The Solution

By chance, an executive spotted the Videri Digital Canvas in action at a hospitality venue in Europe. They were drawn to its unobtrusive form factor, self-contained media player and thin bezel which made the brand  content on screen stand out and stop traffic.

They quickly recognized that  the Videri Canvas could fit in a wide variety of tight spaces in their retail footprint such as intimate bars, crowded night clubs, and densely packed convenience stores. While at the same time, the platform allowed them the scale, control and manageability they needed for their business. 

They concluded that Videri’s unique design would stand out amongst competitors in any channel and complement the beverages’ premium positioning in the markets they serve.

A pilot in 10 European countries was launched with the installation of a single iconic Videri VQ Digital Canvas in bars in the territory.

Key Videri Platform advantages

The Business Impact

Across their global footprint, the organization can now forecast an average of 30% lift in sales from a Videri deployment.

Key Benefits

Today, tens of thousands of Canvases are deployed in over 100 countries, across all channels.

Key Learning.

Contrary to traditional view of the impact of digital signage, organisations can actually have a direct impact on the “moment of decision” when a consumer is chosing between one product or another at POS. 

Videri directly enables this for brands.

Videri Digital Canvases have become a staple for this organization beyond the point of sale. Today, they leverage Videri’s Platform at events as well as across their experiential campaigns. 

Configurations range from a single display at an event to large video walls as big as 20-ft (6m) for tall tower structures.

The end-to-end affordability of the Videri Platform, from shipping to installation to management, means the investment has paid for itself many times over. The multi-billion dollar lift in the company’s global revenue correlates directly with the worldwide installation of Videri Canvases.

Contact Videri to see how we can transform your company’s marketing efforts and raise your bottom line.

Related articles

Fast momentum in Videri Strategic Alliances program

The industry is buzzing about Videri Strategic Alliances, and with good reason. Jay Leedy, Videri’s SVP of Strategic Alliances, and his track record in digital signage and software is causing a stir. His ability to navigate expertly across the complex and inter-connected display industry has people talking. So, the buzz is no surprise.

All Things Infocom 2024 with Coffman Media: How Integrators are embracing content creation

We spoke to entrepreneur and digital display enthusiast Jason Ault from Coffman Media about his upcoming panel at Infocomm2024 and about the evolving role of the AV Integrator.

Form, Flexibility and Function for QSR Restaurants

Embed Digital showcases Videri at the National Restaurant show in Chicago - May 18-21, Booth #9160

In a world of rectangles dare to be square! 

Heads are turning toward Videri, and not just because of their digital experiences platform that puts your content in new places and unique spaces! Recently several high-profile industry veterans have attracted attention by joining Videri’s expanding leadership team and growing global footprint. What attracted these industry names to Videri?

Videri Brings Digital Innovation to RC Canada Show – Booth #1435

A relative newcomer to the Canadian market, Videri is sponsoring our first-ever regional event in Toronto – the RC Canada Show, Canada’s leading hospitality and food service event, April 8-10. You might be surprised to learn that while Videri is headquartered in New York City, our product development team is based in Montreal, Canada, and we have regional Videri representation in the market - many of whom are centred around Toronto and will be at the show!

5 Ways to Modernize your Luxury Residential Buildings through Digital & Art

Looking at the trends, there is a growing intersection between art and digital that modern real estate developers and agencies are capitalizing on. When combined, digital displays allow for dynamic art curation where moods and images are combined to create a lasting impact on buyers in the competitive real estate market. Beyond the standard staging and photography, art plays a pivotal role in elevating the visual appeal of a property and creating a unique, memorable experience.