Videri Strengthens Product Leadership with Key Appointments: Marco Pasqual and Rob Avery Join the Team

In a strategic move aimed at enhancing and fortifying the product leadership at Videri Inc, we are delighted to announce the addition of two industry veterans to our team—Marco Pasqual as VP, Software and Rob Avery as SVP, Product & Software. These seasoned leaders bring a wealth of experience and a history of driving transformative change in the digital signage landscape.

Marco Pasqual: VP, Software.

Marco Pasqual brings over 25 years of experience to Videri, marked by a rich history of contributions as an individual developer and manager of high-performing teams. His expertise spans a broad range of technical disciplines, providing a unique and holistic approach to solving complex challenges.

Having served as the CTO for JBTec Digital Signage, Marco played a pivotal role in building a SaaS platform from the ground up. His time as Director of Software Development at Scala showcased his ability to navigate intricate digital signage solutions for renowned brands such as T-Mobile, JFK Airport, and Subway.

What sets Marco apart is his pragmatic and effective approach, allowing him to bridge the gap between complex architecture and project requirements. His innate ability to translate project needs into understandable terms positions him as a leader who can effectively communicate with clients and guide teams towards successful outcomes.

As Marco embarks on this new journey with Videri, he brings his excitement and determination to push creative and technical boundaries, fostering innovation and evolution within the organization.

Rob Avery: SVP, Product & Software.

Rob Avery, our new Senior Vice President of Product & Software, is no ordinary leader in the digital signage landscape. With over 20 years of experience, he is a seasoned alchemist, seamlessly blending agency magic, adtech insights, and martech mastery to shape transformative products.

Rob’s approach goes beyond just building technology; it revolves around understanding the essence of users and the experiences that resonate with them. Grounded in his agency roots, he speaks the language of client desires, while his adtech expertise adds data-driven precision to his strategies. His fluency in digital signage translates customer needs into groundbreaking product innovations.

Before joining Videri, Rob served as the VP of Services at Scala, where he contributed to the success of a digital signage SaaS platform. His roles as VP Group Director of Mobile Strategy at Digitas Health/Publicis and VP of Product at Pointroll underscore his ability to drive impact across diverse verticals, working with globally recognized brands like Ford, Apple, and T-Mobile.

“As Videri continues its mission to redefine digital engagement, the appointments of Marco Pasqual and Rob Avery underscore our dedication to assembling a leadership team that not only possesses technical expertise but also leadership that aligns seamlessly with Videri’s commitment to innovation and client-centric solutions,” said Wes Nicol, CEO at Videri.

We warmly welcome Marco Pasqual and Rob Avery to the Videri family and look forward to the powerful impact that their leadership will have on our journey of continuous innovation and excellence in the digital signage industry.

Videri made this announcement as it kicks-off its presence on January 30 at Integrated Systems Europe (ISE).in Barcelona. Visitors to Videri’s booth 6F530.will experience its unique and unconventional digital display placements and Videri’s management solutions that challenge the traditional limitations of digital; featuring Wireless Orchestrations, digital menu boards, Portal3 – our latest software release, Videri Triggered Events, and more. For more information on Videri’s end-to-end digital signage platform, please visit

Related articles

Videri Brings Digital Innovation to RC Canada Show – Booth #1435

A relative newcomer to the Canadian market, Videri is sponsoring our first-ever regional event in Toronto – the RC Canada Show, Canada’s leading hospitality and food service event, April 8-10. You might be surprised to learn that while Videri is headquartered in New York City, our product development team is based in Montreal, Canada, and we have regional Videri representation in the market - many of whom are centred around Toronto and will be at the show!

5 Ways to Modernize your Luxury Residential Buildings through Digital & Art

Looking at the trends, there is a growing intersection between art and digital that modern real estate developers and agencies are capitalizing on. When combined, digital displays allow for dynamic art curation where moods and images are combined to create a lasting impact on buyers in the competitive real estate market. Beyond the standard staging and photography, art plays a pivotal role in elevating the visual appeal of a property and creating a unique, memorable experience.

Welcoming Jay Leedy: Driving Strategic Alliances at Videri.

We're excited to announce the latest addition to our leadership team at Videri as we welcome Jay Leedy as Senior Vice President, Strategic Alliances. Jay brings with him a wealth of experience and a passion for driving growth through strategic partnerships.

Channeling Success: Welcoming Our Dynamic New Global Head of Channel to Videri.

We are thrilled to announce the newest addition to the Videri family: Tom Ross as Global Head of Channel. With a stellar background boasting over 20 years of sales management and leadership experience in SAAS, Agency and Digital Marketing, Tom is set to bring a wealth of expertise and a passion for technology-driven growth to our company as we continue to expand our channel and partner relationships globally.

Introducing Jeff Griffin: Driving Growth and Innovation at Videri

We are thrilled to announce the addition of Jeff Griffin to the Videri team. As Global Head of Growth, Retail Strategy & Revenue, Jeff will spearhead Videri's efforts to accelerate growth across the global retail landscape.

DCM partners with Videri to deliver a sustainable marketing solution.

DCM is taking big steps to make its operations more sustainable—and that includes providing more sustainable marketing options to clients, like Videri digital screens.