7 Best Practices for Marketing on your Digital Displays

There are all kinds of best practices for digital displays. Technical. Physical. Software focused. Hardware focused. We asked our own Videri marketing team to put their years of experience together and share a marketer’s perspective. What determines “marketing” success for a digital display strategy? And why?

Wayfinding improves experiences.

Implementing digital signage for wayfinding requires careful planning, consideration of user needs, and integration with existing systems. The goal is to create a seamless and user-friendly experience that can also use data collected to make more informed decisions about how the space is used.

Digital signage on the threshold

The floor-standing sign (aka snap frame sign, or lease-line sign) has long been a fixture at retail stores in malls and storefronts. For years, they’ve been touted as a relatively low-cost way to attract attention to marketing materials and promotions. But what if there was a low-cost, low-complexity, easy to manage way to make them digital?