Looking at the trends, there is a growing intersection between art and digital that modern real estate developers and agencies are capitalizing on. When combined, digital displays allow for dynamic art curation where moods and images are combined to create a lasting impact on buyers in the competitive real estate market. Beyond the standard staging and photography, art plays a pivotal role in elevating the visual appeal of a property and creating a unique, memorable experience.
Let’s explore how art and digital display platforms are a powerhouse pairing when it comes to modern real estate.
Enhanced Engagement
Art has the power to transform a house into a home, or an apartment lobby into an engaging experience. When potential buyers encounter carefully chosen artworks or unique decor, they connect emotionally with the property. It’s not just about square footage; it’s about envisioning a lifestyle within those walls.1
Digital displays are used in real-estate to captivate audiences with dynamic, colorful, and interactive content, but also serve as a platform for information and communication. Potential buyers and renters are more likely to engage with visually appealing and informative displays, leading to increased foot traffic and inquiries.
Brand Building
A staggering 68% of US customers believe that the quality of a business’s signage directly reflects the quality of its products and services.
For real estate agencies and developers this translates to an enhanced reputation and increased client trust. Incorporating digital signage is a strategic move that can boost brand awareness by 47.7% and puts those agencies leveraging digital at the forefront of the competitive market landscape.2
Sustainability & Efficiency
Leveraging digital displays (for art or information) in modern real estate reduces the need for printed posters, physical materials and reduces the need for shipping and transporting physical pieces to your locations. Using digital displays as a vehicle for art reduces an agency’s carbon footprint and provides a multi-purpose platform for tenant communications and information.3
Videri takes this further with digital displays that use up to 50% less energy than traditional digital solutions as well as flexible remote management of content and devices for fewer site visits.
Increased ROI
When buyers step into a space adorned with art, they’re not merely touring a potential residence, they are immersing themselves in a captivating experience. This journey leaves an impression that turns a property into an inviting and appealing home.
When developers and agencies use digital for communication purposes, displays can transform from beautiful art to eye-catching and informative messaging vehicles that pique the interest of potential buyers and renters, leading to increased inquiries and transactions. Digital signage serves as a silent salesperson, working around the clock to showcase properties and attract clientele.
Videri Digital Canvases have been proven to deliver up to 30% ROI through increased engagement, upsell, cross-sell and brand-building.
Flexibility & Customization
Utilizing different genres of art in real estate evokes different emotions and responses. Being able to change and adapt your artwork or messaging for a specific audience is a critical requirement when using digital displays for both art and communication. Agencies and developers need a flexible, easy to manage yet customizable display solution.
Remember, art isn’t just a nice-to-have; it’s a must-have for both buyers and developers. It establishes a connection and elevates the overall real estate experience⁴.
Videri & Loupe Art
The use of Digital Displays and Art in real estate are both growing rapidly. Together, Videri and Loupe Art offer the perfect union of art and beauty, with functionality and purpose.
Loupe offers an innovative visual experience that includes digital art playlists, streamed in gorgeous high resolution, powered by a diverse portfolio of contemporary artists. The future of streaming art.
Loupe and Videri have partnered to offer digital art programing on the world’s smartest, thinnest, most energy-efficient digital display in the market, the Videri Canvas. Because of Videri’s open APIs, Loupe was able to build an APK for the Videri Android-based platform. Now you can solve two challenges with one solution!
Create the high-end feel you need to attract new buyers through art streaming, and leverage the same platform for new property listings, lobby information for building residents, brand building and more.
With Videri’s modern, clean design and easy to use software platform, and Loupe Art’s carefully curated art packages, we offer the ultimate solution for real estate developers and agencies looking to create a modern, high-end atmosphere for existing and potential clients. Together, they offer the perfect union of art and beauty, with functionality and purpose.
Loupe Art is currently exhibiting at RETCON 2024: a conference exploring innovations top leaders are taking to revolutionize technology in real estate. Visit them to see the perfect pairing between esthetics and purpose at Booth #38 and enter for a chance to win a fine art print.
- This Is Why Art Is the New Must-Have Amenity for Leading Real-Estate Developers | Architectural Digest
- 100 Proven ROI-Driven Digital Signage Statistics 2022 | Digital Signage Today
- Art and Sustainability: Pioneering a Greener Future in the Arts – FromLight2Art
- The Impact of Art on Real Estate Development – Haven Lifestyles.
