Channeling Success: Welcoming Our Dynamic New Global Head of Channel to Videri.

We are thrilled to announce the newest addition to the Videri family: Tom Ross as Global Head of Channel. With a stellar background boasting over 20 years of sales management and leadership experience in SAAS, Agency and Digital Marketing, Tom is set to bring a wealth of expertise and a
passion for technology-driven growth to our company as we continue to expand our channel and partner relationships globally.

Underpinning his exceptional career trajectory is Tom’s reputation as a high growth specialist, skillfully driving initiatives that accelerate growth and global expansion across signage, digital marketing and agency industries.

Tom’s vision was instrumental in shaping the global success of NowSignage. Guided by his strategic leadership, NowSignage achieved unparalleled milestones, including boasting over 4000 clients with active projects spanning 45+ countries within a mere 6 years. Tom orchestrated the
transition from direct sales to a channel model, catalyzing the establishment of distribution channels across 58 countries. Tom’s disruptive approach and commitment to end-users propelled NowSignage in securing four back to back AV Awards, including two in Digital Signage Technology of the Year.

Prior to NowSignage, Tom held business development and sales roles across industries with Volcanic, 4MAT.com and Groupon.

“We are delighted to welcome Tom to Videri to spearhead our ambitious channel growth strategy” said Stephen Jenkins, CRO at Videri. “Tom’s unwavering focus on channel growth, coupled with his fervent drive for innovation, makes him an invaluable addition to the Videri team.”

Please join us in extending a warm welcome our latest Viderian, Tom, as he embarks on this new chapter with us at Videri!

Related articles

Casino digital signage at the Yaamava' theater entrance: two 13-display Videri Mosaic video walls

CASE STUDY – Yaamava’ Resort & Casino

A multiinational beverage company with sales in the millions of units every year and global retail presence was looking for a more sophisticated and polished approach to better represent their brand. Prior to standardizing on Videri's platform, they relied largely on printed posters and signage for POS.
Introducing Videri Intelligence: the Next Generation of Digital Signage

Videri Intelligence is Here: the Platform You Already Run, Ready to Go Full Throttle

Digital Experience for Enterprise Rollouts — Stop Selling It Like AV

Retail Digital Signage: Meeting the Moment with a View from the Trenches

I've been in this industry long enough to remember when putting a screen on a wall was the innovation. That era is over, and if you're still operating like it isn't, it’s time to catch up quick.

Videri Breaks the 1:1 Hardware Model with Industry-First Software-Defined Dual-Output SoC

At ISE 2026, Videri is introducing a breakthrough in enterprise digital signage: the end of the 1:1 hardware model. For decades, scaling multi-display environments meant adding more media players, more licenses, more cost, and more points of failure. Videri’s new software-defined dual-output architecture changes that equation entirely.

Introducing Creative Studio: Reimagined on Videri Portal3

At Videri, we’ve always believed that digital signage should be powerful and simple. With Creative Studio, now available on our Portal3 platform, we’re making it easier than ever for teams to design, edit, and deploy dynamic content directly within the Videri ecosystem.