Unlocking Smarter In-Store Digital Signage For Measureable Impact

A top-tier retail chain with hundreds of locations and massive foot traffic needed a fresh way to modernize in-store communication and connect with shoppers in the moment. The project was designed to explore customer journeys, dwell time, and impressions across multiple store zones all without external hardware or complicated installs.

By running the SignMetrix APK directly on Videri Canvases, the retailer could capture Bluetooth data and translate it into actionable KPIs tied directly to content and media peformance.

The Challenge

Online retail media networks are booming, but retailers everywhere struggle bringing that monetization to in-store.

Connecting audience insights with digital signage playback in-store means going beyond thinking CPM to thinking trade marketing value.

But many solutions require additional sensors, ceiling devices, or external boxes – adding complexity, cost and integration headaches. This retailer needed a scalable, low-footprint way to measure core elements:

True in-store impressions, ROAS, opportunities-to-see, and walk-by traffic by screen and zone.
Dwell time and visit frequency by time of day and day of week.
Comparisons across multiple stores to benchmark performance.
The customer journey - where shoppers go, how long they stay and how signage impacts buying behavior.

The Solution

The project deployed Videri Digital Canvases using SignMetrix natively – no exernal sensors, boxes or ceiling installations were needed. Each Canvas became both a content player and a data capture device, powered entirely through Videri’s platform interoperability.

All-in-one simplicity: Each Canvas delivered content while passively colecting Bluetooth signals.
Multi-zone analytics: True impressions, opportunity-to-see, and walk-by were tracked per Canvas.
Granular insights: heat maps, visits per hour, and daily patterns across store departments.
Proactive reliability: Proactive monitoring ensured uptime - issues were flagged and fixed before store teams even noticed.

The Impact

After 90 days, the project generated a rich dataset that could:

Link content playback to customer journeys in-store.
Measure sales lift potential by connecting exposure to point-of-sale data.
Prove the business case for retail media ad sales, showing brands how in-store digital directly influences shopper behavior.
Demonstrated that in-store digital signage should be treaded as part of the in-store trade marketing and merchandising mix.

Looking Ahead

With this project, Videri and SignMetrix empower retailers to now imagine a future where every digital screen is both a storytelling opportunity and a measurement tool, tying in-store digital to measureable outcomes. For retail media teams, that means new revenue opportunities beyond online RMNs. For brands, it means proof of impact, brand equity and new touchpoints that bring them closer to their consumers than ever with easy, effortless remote brand activations.