How ClearVista turned the entrance and lower level of Yaamava' Resort & Casino's theater into 89 Videri displays that change with the programming.
The Customer: Yaamava' Resort and Casino
A theater has to reinvent itself every few nights. A comedian plays Thursday, a residency takes Saturday, and Sunday belongs to somebody’s private event. Three crowds with nothing in common come through the same entrance in one week, and each of them should believe the night was built for them.
Yaamava’ Resort & Casino set the brief very clearly: every guest walking to the theater needed to feel like they were walking a red carpet to their unique event.
The Business Objective
Yaamava’ wasn’t shopping for a digital version of a poster. The ask covered the whole approach, from the entrance through the lower level to the bar where people stop on the way in. All of it had to build the show before anyone reached the doors, and all of it had to move as fast as the booking calendar did. A poster can only hang there.
The Challenges
Printed signage can’t hold that pace, and the invoice isn’t the part that hurts. Every change carries a production charge and a lead time, and the lead time does the real damage: by the time a panel arrives, the creative team has already moved on to the next three shows. What ends up on the wall is whatever got decided early enough to survive the print schedule, which is almost never the best idea anybody had.
Tuesday’s good idea loses to a three-week-old safe one, every single time.
The building itself added a second constraint. The architecture wasn’t handing anybody a rectangle.
The Solution: Casino Digital Signage That Keeps Up with the Pace of Change
ClearVista designed for the calendar and the architecture at once, which is harder than it sounds, because those two usually pull against each other.
Two 13-display Mosaic walls anchor the theater entrance, arranged in a custom layout the building asked for rather than the rectangle a video wall normally demands. Mosaic maps a single piece of content across all thirteen panels, so the wall reads as one canvas instead of thirteen screens agreeing to cooperate.
The system carries down from there. Twenty-five dual-display installations run the lower level with event messaging, artist promotion and wayfinding, while five screens in the Lobby Bar retired the printed menus and pulled food and beverage, event promotion and property branding onto a single platform. Four mobile bar carts carry two screens each, so the signage travels when the bar does.
Eighty-nine displays, one platform, and a marketer publishing to all of them without a technician in the room.
"The building wasn't going to give us a rectangle and the calendar wasn't going to give us a lead time. Videri let us stop choosing between them."
Key Videri Platform advantages
- Ability to execute on Orchestrations of content to multiple Canvases as a Wall, producing high impact, jaw-dropping content.
- Only digital solution that the existing field sales team could deploy and install in under 15 minutes, with no AV skills required.
The Business Impact
- 89 displays live across the theater
- 26 in the two entrance walls
- Twenty-six displays make up the two entrance walls, fifty more run the lower level, and the last thirteen cover the Lobby Bar and the mobile carts.
- Screen count isn't the story, though. The story is that the building can be dressed for the show that's actually happening, including the one booked last week. Content that used to take weeks to reach a wall now goes up in minutes.
Key Benefits
- A late booking gets the same creative treatment as one planned three months out, which used to be impossible.
- The production charge and the lead time on every signage change both went away.
- Creative teams publish campaigns themselves, with no technician standing between the idea and the wall.
- Menus, event promotion and property branding run on one system rather than three separate workflows.
- The custom architectural layout became something the venue could have instead of something it had to give up.
Key Learning.
Speed did something besides shorten the calendar. It changed what the creative team was willing to propose in the first place.
Nobody pitches the idea that only works for one night when the wall takes three weeks to change. When the wall takes minutes, everyone leans in. That shift never shows up in the install photos, and it’s the one that changed the most.
